I’ve had business coaches in the past and none of them can compare with Zed Morrey. The coaching model that Zed uses focuses on the individual business and recognises that there is no “one size fits all cookie cutter” type of solution when it comes to coaching.
I liked Zed’s approach and temperament from the start. I could talk to him and he understood my business. He listens, he’s honest and he provides the independent feedback I need. He takes my style into account works with me in a partnership where there’s responsibility on both sides. My ultimate goal was to work on the business not in it. Zed took that goal very seriously and worked with me to assess the needs across all aspects of my business. As much as Zed holds me accountable, he does his homework and I know he thinks about what’s in my best interests and for my business by the quality of the solutions he brings to our meetings. As a result, I have learned new skills along the way. For every question I have asked, Zed come up with a solution to help improve the business and the way I operate.
Yes, it’s challenging but it didn’t take long to see that Zed’s not just there for the pay cheque. If Zed saw he couldn’t add value, he’d leave. Zed honestly does what’s good for your business. They have a wide angle lens rather than a narrow view and when they talk about meeting your needs, they don’t guess what those needs might be, they find out what they are and they meet them.
Before Zed, I never had any measurements in the business. Now, just over two years later, we have budgets and targets projected for the following year with a 25% increase in income per year. I know how to run and manage the business and I am a lot more effective. We will have our best profit ever this year by about 50%. I can attribute much of that to the work Zed has done with me and my staff. I was stale and now I am invigorated and motivated because I have a turn-key business where I am not involved in the core day to day running because it runs very profitably without me. The work Zed has done with my management team enables them to operate the business very effectively with me providing the guidance, support and direction.
I have so much confidence in Zed and now, with time on my hands, I am in a position where Zed and I are setting up other businesses together! It’s a partnership based on mutual respect with trust earned and proven.