Effective marketing does not always require a substantial budget. 1. Know your customer Always start by identifying your target markets. The more you know about your customers’ needs and wants, the better your chances of selling more goods and services to them and of finding more customers like them. Market research is the best way…
The Power of Goal Setting for your business If you are like most people, at the start of each year you’ve probably thought about (and maybe even told others) your resolutions for the new year. But have you made any New Year’s resolutions for your business? Resolutions are just another form of goal setting and…
TIME MANAGEMENT What is it? Time is a limited resource for most business owners, so it must be efficiently managed if you want to achieve your objectives or goals within the time frame set. It’s about prioritising your routine and resisting the urge to go off on a tangent and do something that you feel…