What is Outsourced Marketing? Outsourced marketing involves using a marketing agency to manage the marketing for your business. Outsourced marketing can have many benefits. It frees up your time, gives you access to expert marketers and can reduce overheads. An outsourced marketing company can provide additional marketing support and act as the marketing department forRead more
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Effective marketing does not always require a substantial budget. 1. Know your customer Always start by identifying your target markets. The more you know about your customers’ needs and wants, the better your chances of selling more goods and services to them and of finding more customers like them. Market research is the best wayRead more
Sales team complaining about low quality leads, and marketing team unhappy about the lack of sales follow up? This is a familiar situation in many businesses. To drive significant results from your marketing, it’s time to close the gap between your sales and marketing objectives, and bring their plans into alignment. You need to buildRead more
Your Unique Selling Proposition: A Key to Sales and Marketing Demographics / Sarah White Every day, you’re inundated with more than 1,500 advertising messages. If you’re like most people, you’re spending huge amounts of energy just trying to block out those messages. Now, turn this issue around and ask yourself: “How do I get myRead more